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- Measure promotion effectiveness/efficiency
- By promotion group
- By event type
- By price point
- Assess consumer impact
- Top shopper participation
- Trade-up
- Switching
- Category imapct
- Bundling effectiveness
- PL Assessment
- Assign roles by promo group
- Address all retailer and manufacturer objectives
- Develop overall category plan
- Address all key variables
- Frequency
- Sequencing
- Discount depth
- Develop concise selling support for recommended plan
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