win2 CRM Solutions
Introduction

A breakthrough Opprtunity in Targeted Promotion to build Brand Loyalty


To make retailer/manufacturer collaboration possible, targeting methodology must address both sets of objectives

The promise of frequent shopper programs is better targeting. Unfortunately, targeting methodologies employed by retailers are generally limited, basic, or ad hoc. In addition to methodological restrictions, there is the fundamental misalignment of retailer and manufacturer goals. To make retailer/manufacturer collaboration possible, targeting methodology must address both sets of objectives. Identifying households with high potential for increases in both category volume and brand loyalty is thepath to real promotion success.



  Introduction
  Overview
  Approach

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