RichMix™ is our flagship software product. Perhaps the most powerful and flexible software product of its kind, RichMix™ allows users to select the optimum product assortment to hit a wide range of targets. Using current market data, the software analyzes individual accounts or markets to determine the best possible product mix in a category. Although the analysis involves examining millions of individual data points, the program is easy to use and understand. RichMix determines the ideal product mix, generates suggested stocking changes at the SKU or UPC level, and projects the sales impact of any changes. The software can generate what-if analyses in an hour that normally take days to complete by hand. This powerful tool has already been used in over 30 dry grocery, non-edible grocery, and HBC categories.