Cannondale´s Ginsu ABC™ aids in category management by quantifying the profitability of each item in the store. Using Activity Base Costing (ABC), Ginsu ABC™ incorporates over 60 cost drivers to determine item profitability, including fixed and variable costs, store overhead, and distribution costs.Ginsu ABC™ is incorporated into our RichMix™ efficient assortment software and is available in a field-ready version in Retail Performax™. Understanding product profitability allows companies to maximize their returns through pricing, items stocked, and shelving practices.