Comprehensive Efficient Assortment Model
Multiple CPG clients desired state-of-the-art assortment applications to achieve category management leadership

	Situation Assessment
		Large HBC manufacturer initiated a major overhaul of its customer marketing efforts
		Product assortment identified as a strategic imperative in order to re-assert category leadership with key customers

Objective
Develop a state-of-the-art product assortment model and customized software application, along with training and technical support, to facilitate widespread use by the field sales organization

	Approach:
		Identified and refined category segmentation for all major categories
		Developed unique transferable demand curves based on in-depth analysis of account/data (weekly SKU analysis for all reporting accounts for last three years)
		Tested, validated and refined transferable demand curves
		Developed additional proprietary program enhancements to meet unique needs of client (segment based curves, custom reports, etc.)
		Rolled out finished application to national sales organization

	Results
		Product credited with major business wins at key customers
		Additional program enhancements/upgrades in the works