CPG Company desired a simple tool to facilitate new approach to product assortment

	Situation Assessment
		Manufacturer of cleaning products initiated a major aisle management program to enhance both category and overall “strategic presence” with key customers
		Product assortment/shelf management the focal point of initiative given rapid growth in new products

Objective
Develop a simple, semi-automated product assortment tool based on transferable demand analysis that facilitates new product introductions, yet fits within the capabilities/resource limitations of the organization

	Approach:
		Identified/refined product hierarchies for targeted categories
		Identified key drivers of product transferability (fixed vs. expandable demand)
		Developed simplified transferable demand curves
		Validated/refined transferable demand curves
		Developed simple, user-friendly software application

	Results
		Easy to use and understand assortment process that streamlines previously cumbersome process
		Sound analytical platform established, providing for future growth and capability expansion