Account-specific product assortment analysis and recommendations

	Situation Assessment
		Client focused on improving its category influence
		Product assortment identified as a key opportunity area
		Limited internal resources to manage the process in detail

Objective
Develop account-specific optimal product assortment recommendations for top 30 accounts for use by field sales organization

	Approach:
		Identify/modify category structure
		Develop transferable demand curves
		Validate/adjust curves
		Complete and validate analysis for top 30 accounts
		Develop account-specific presentations with supporting reports

	Results
		Account recommendations effectively utilized in customer presentations to increase distribution/enhance strategic position with customers
		Series of follow-up analyses/additional accounts completed as part of a follow-up project