Examples of retailer specific questions ShopperGenetics™ can address:

• Why am I losing sales in [category]? Are customers leaving the store? Buying less when they visit? Why?
  
  
• In [category], what is the risk if I eliminate a size, and carry more flavor variety?
  
  
• Are value brands hurting my private label sales?
  
  
• Which promotional strategies/tactics are more effective with my best customers?
  
  
• What cross-promotion opportunities am I missing in [category]?
  
  
• How can I make promotions more effective at trading shoppers up to more profitable items?
  
  
• How can I improve the efficiency of my shelf in [category]?
  
  
• How can I make the front end more productive? Are candy-free lanes a good idea?
  
  
• What days are my biggest opportunity? How can I address these opportunities?