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- Cannondale maintains relationships with a select group of retailers who receive analytical and consulting support in exchange for access to their frequent shopper data
- All relationships are strictly confidential
- Shopper names and addresses are not shared with Cannondale Associates
- Retailer participation in the ShopperGenetics network is not revealed to anyone, except by the retailer's request
- Only Cannondale ever has access to retailer data
- Data shared with Cannondale is aggregated with other retailers data as part of a composite database
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