Benchmarking against peer companies and best-in-class companies reveals the specific areas where your company could improve to position itself firmly ahead of the competition. As a result of our industry-wide contacts and in-depth knowledge of best practices, Cannondale Associates has developed a reputation for providing superior insight to companies wrestling with trade strategy, trade marketing, category management and organization structure issues. Cannondale Associates´ benchmark survey database capabilities provide additional quantification in support of our recommendations.