Abstract:
A major household goods manufacturer sought
Cannondale's assistance to bolster their category leadership capabilities.
Retailers had complained about category-wide new product proliferation and
yearned for section management insight from the major partners. The objective
of this project was to develop a thought leading, comprehensive program that
provides direction to retailers on the optimal way to manage the Household and
Home Storage Aisles. The approach targeted the most influential variables
within a category manager's span of control: Adjacencies, Aisle Flow, Planogram
Configuration, and SKU Assortment in an effort to simplify the consumer
shopping experience.
Recommendation:
Cannondale developed product-specific
configuration principles to be implemented when new items were introduced into
the strategic assortment structure. In addition, Cannondale developed a
field-level, fully automated assortment tool that integrated configuration
principles with market forecasting to optimize space allocation on an account
level. The model yields new section statistics for the reconfigured section to
guide the category manager.
