Cannondale has worked with key Fortune 500 consumer packaged goods clients to develop trade spending strategies and tactics focusing marketing efforts on the most productive activities and highest potential customers. Proprietary software such as our Midas™ analytical package combined with extensive line management and consulting experience create the potential for millions of dollars in trade budget savings without reducing effectiveness.

Cannondale can help you identify the strengths and weakness of your trade spending strategy. By identifying trade spending inefficiencies and helping clients redirect their focus toward more effective practices, Cannondale has helped trim millions of wasted dollars from our clients trade budgets while increasing overall profitability and performance.

Click here to see a case study.