The packaged goods marketplace is becoming more tightly contested, with grocery outlets in a low growth mode, and new companies and products competing for a finite amount of consumer spending. Brand and product growth are more difficult to achieve in already crowded categories. One of the best ways of increasing your company's distribution is to push into new trade channels.

Cannondale Associates helps clients identify new trade channel opportunities and develops comprehensive strategies to help clients capitalize on these marketing opportunities. Our extensive network of retail contacts makes us ideally suited for helping you bring products to market in the traditional classes of trade like Food, Drug, and Mass Merchandisers, but also in alternative channels like health food, UDS, convenience stores, dollar stores, and clubs.

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