Cannondale Associates is a leader in the field of category management. Cannondale has worked to develop category management initiatives with many of the most highly regarded consumer packaged goods companies. Our efforts have covered 50+ categories in Dry Grocery, Frozen, Dairy, Confections, Perishables, HBC and General Merchandise. We have pioneered techniques in areas such as efficient assortment with products like RichMix™, a software application that makes accurate efficient assortment point-and-click easy. We also conduct a Category Managment benchmarking study every year on the state of category management to better understand industry trends and help our clients capitalize on them. Cannondale Associates can help avoid the mire of endless templates and processes, driving towards real consumer insight that will produce sales results. Through innovative thinking and automation of common tasks, we have helped dozens of companies establish themselves as industry leaders.

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Our work recently earned us a Best in Class Category Captain recognition by Supermarket Business in 1997, 1998, 1999 and 2000.