Analytical rigor is one of Cannondale Associates’ hallmarks. The Analytics Group combines cutting edge technology with innovative practices to turn the vast and ever-increasing quantity of available information (syndicated data, point of sale, panel, etc.) into actionable resources. The Analytics Group excels at distilling data and manipulation via proprietary models as well as conventional mathematic and statistical analyses. The Analysts’ cross-category experience and expertise in category management, business strategy, trade spending, and efficient assortment initiatives is applied to each client’s unique business.

The Group is comprised of extremely talented professionals with strong backgrounds in marketing analytics. Members of the Group are graduates of some of the top schools in the U.S. with majors in Finance, Economics, Mathematics, Physics, Chemistry, and other analytically intense fields.

Please peruse the case studies for a taste of how the Analytics Group supplies a tremendous quantitative foundation to Cannondale’s consulting practice.