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May, 8 2006 | Rethinking Retail Categories

Contact:
Ginny Valkenburgh º valkenburghg@cannondaleassoc.com º 203-834-2800

Source:
MMR

A new study by Cannondale Associates offers a way for manufacturers and retailers to segment the market and understand how shoppers choose where to shop.

Link to Article:
Rethinking Retail Categories