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November, 9 2005 | P&G, Wal-Mart Top PoweRanking Survey

Contact:
Jessica Reiter º reiterj@cannondaleassoc.com º 203.834.2800

Source:
Promo Xtra

Procter & Gamble and Wal-Mart Stores continue to lead Cannondale Associates' annual PoweRanking survey, but non-food manufacturers and non-grocery retailers are edging higher in the ranks.

Retailers rated P&G as the top packaged goods manufacturer in the 2005 PoweRanking Survey, while Wal-Mart got top marks from CPGs. Each year, Cannondale asks hundreds of retailers and CPGs to rate each other on several criteria, including company strategy; branding; growth and profitability; sales force and buying teams; category management; supply-chain management; and marketing innovation.