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November, 15 2004 | Back to the Center

Contact:
Jessica Reiter º reiterj@cannondaleassoc.com º 203-834-2800

Source:
Progressive Grocer

Several of the food companies that are poised to be tomorrow's category captains are in a category all their own: They're retailers.

As supermarkets increasingly scramble to rejuvenates the stagnant categories in their center store aisle, a few are staking more of a claim to the management process, instead of relying solely on their suppliers as they may have done in the past.

It's not that manufacturers have gotten it wrong–in many cases some of the brightest merchandising ideas, not to mention innovative products, are coming from their category management expertise. Yet more retailers are realizing that they need to ensure they're accounting for every possible sales dollar.

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