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| November 17, 2003 | | Walmart, P&G Get Top Grades
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| MMR
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| Wal-Mart
and Procter & Gamble have garnered the top honors among retailers
and manufacturers in Cannondale Associates' 2003 PoweRanking Survey |
| October 1, 2003 | | At Odds Over Trade Promotion
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| Beverage Industry
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| According
to a study by Cannondale Associates, trade promotion inefficiency tops
the list of contentions among both retailers and manufacturers. |
| August 11, 2003 | | Two Points of View on Promos
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| MMR
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| Retailers
and manufacturers have clashed for years over trade promotional
spending, but a recent report by Cannondale Associates suggests that
frustration on both sides has done little to alter the status quo. |
| August 7, 2003 | | Another survey says: DSRs are Operators' Key Resource
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| ID Report
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| According
to a recent survey conducted by Cannondale Associates and Cognitio,
foodservice operators are increasingly looking to their DSRs for
tactical and strategic insights to build their business. |
| June 9, 2003 | | Space Race
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| Supermarket News
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| Many retailers are becoming more proactive in managing their categories, and manufacturers are helping them.
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| June 9, 2003 | | Category Management Reloaded
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| Supermarket News
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| Classic
category management, developed in the 1990s, was slow and labor
intensive. The new category management is sleek, fast and focused. |
| March 3, 2003 | | Retailers and suppliers ask: ‘Where’s Wanda?’
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| Drug Store News
|
| Cannondale
Associates’ recently published category management benchmarking study
underscores the importance of understanding the consumer at every stage
of the category management process. |
| February 1, 2003 | | The Evolution of Category Management
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| Beverage Industry
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| The
ongoing trend of bigger manufacturers and retailers has spawned the
need for more centralized focus when it comes to category management. |
| November 25, 2002 | | Why Trade Dollars are Wasted?
|
| Brandweek
|
| Today,
trade spending accounts for over half of all marketing spending on most
consumer packaged goods, and trade promotion inefficiency is the number
one industry issue. Why doesn’t the situation change? |
| April 15, 2002 | | Dawn of the CMAR era?
|
| Progressive Grocer
|
| According
to the 2002 Cannondale Associates Category Management Benchmark Study,
trends toward managing a single category are on the way out. |
| March 1, 2002 | | Retail Theater: Category Management Evolves to 'Category Marketing'
|
| Beverage Industry
|
| 'Evolution
to Consumer Marketing at Retail,' a new category management survey from
Cannondale Associates, states the idea of category management is
evolving from a record-keeping exercise towards what the authors call
Consumer Marketing at Retail (CMAR). |
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News Articles (PDF Files, Click here to get Acrobat Reader)
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“Real” Revenue
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Shelf-Determination, Forbes |
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Retail Theater: Category Management Evolves to ‘Category Marketing’, Beverage Industry |
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Bridging the Gap from Insight to Execution, Grocery Headquarters |
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New Image Evolving for Trade Spending, BrandWeek |
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Learn from Retail Management, Nation’s Restaurant News |
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Collaborating for Consumers, Supermarket Business |
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The Loyalty Linchpin, Promo Magazine |
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The Bigger the Better, Mass Market Retailer |
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How to Spot the Wolf in Sheep’s Clothing, Grocery Headquarters
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